Who we are

WEkigai is a small family owned and run startup based in Eindhoven, The Netherlands. We create kitchen and home products to make lives easier, healthier and happier.

We started as TRFL in 2016 starting with creation of our first product LoafNest. Since 2020 we have reincorporated as WEkigai B.V. in a more formal business structure.

WEkigai B.V. is owned and managed by Shrivalli Bhat and Narasimha Shastri


Our name

Our name is inspired by the Japanese concept of Ikigai. 


We do what we are good at (product development and innovation), what we are passionate about (making lives easier, happier and healthier), what the world needs (high-quality, functional and durable products) and what we can get paid for (running a healthy business). This moral compass allows us to make decisions that align with the long term strategy. Also, as a family owned business, we can focus on offering the highest possible quality with uncompromised integrity and to do the right things for customers.